Should You Block Google From Crawling Your Slower Pages? - DigitalMarketingContest2012

Google’s head of web spam, Matt Cutts put out a new video discussing site speed’s impact on rankings. This is not the first time Cutts has addressed the issue, but it’s a somewhat different take than we’ve seen before, as it’s in direct response to the following user-submitted question:

You mentioned that site speed is a factor in ranking. On some pages, our site uses complex queries to return the users request, giving a slow pagetime. should we not allow Googlebot to index these pages to improve our overall site speed?

“I would say, in general, I would let Googlebot crawl the same pages that users see,” says Cutts. “The rule of thumb is this. Only something like 1 out of 100 searches are affected by our page speed mechanism that says, things that are too slow rank lower. And if it’s 1 out of a 100 searches, that’s 1 out of roughly 1,000 websites. So if you really think that you might be in the 1 out of 1,000, that you’re the slowest, then maybe that’s something to consider.”

“But in general, most of the time, as long as your browser isn’t timing out, as long as it’s not starting to be flaky, you should be in relatively good shape,” he continues. “You might, however, think about the user experience. If users have to wait 8, 9, 10, 20 seconds in order to get a page back, a lot of people don’t stick around that long. So there’s a lot of people that will do things like cache results and then compute them on the fly later. And you can fold in the new results.”

“But if it’s at all possible to pre-compute the results, or cache them, or do some sort of way to speed things up, that’s great for users,” Cutts says. “Typically, as long as there is just a few number of pages that are very slow or if the site overall is fast, it’s not the kind of thing that you need to worry about. So you might want to pay attention to making it faster just for the user experience.But it sounds like I wouldn’t necessarily block those slower pages out from Googlebot unless you’re worried that you’re in one of those 1 out of a 1,000, where you’re really, really the outlier in terms of not being the fastest possible site.”

In November, we referenced another video Cutts did talking about page speed, where he also dropped the “1 out of 100 searches” stat. He said basically not to overly stress about speed as a ranking factor. Both the new video and that video were actually uploaded to YouTube in August, so this advice is already older than it appears. Today’s video, however, was just made public by Google, so it stands to reason that the advice from the company remains the same.

Source: http://www.webpronews.com/should-you-block-google-from-crawling-your-slower-pages-2012-03

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Measure your website’s performance with improved Site Speed reports - GA

In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.

Site Speed Overview Report
The Overview report provides an at-a-glance view of essential information for measuring your site’s page loading metrics: Avg. Page Load Time by Browser, Country/Territory, and Page. Plus you can compare your site’s average performance over time to forecast trends and view historical performance. All of these tools can help you identify where your pages may be underperforming and adjust so more visitors land on your site instead of waiting in frustration or leaving.

Previously there was only one Site Speed report, this has been renamed to “Page Timings”. On the Page Timings report, you can view your site's load times in three ways: use the Explorer tab to explore average load time across dimensions, use the Performance tab to see how the load times break down by speed ranges, or use the Map Overlay tab to see how the load times breakdown by geography.

Speed metrics available in Intelligence Reports & API
The technical metrics included in the Page Timings report were launched a couple of months ago. So we’ve been working hard at making these metrics available in more of your favorite Analytics features. We’ve updated the Intelligence Reports to include the average site load times and all the Page Timings metrics. Now you can create custom alerts based on site speed metrics such as Avg. Page Load Time, Avg. Server Response Time. And view site speed metrics in the Analytics API and Custom Reports.

Site Speed Sample Rate
Small sites (<10K visits per day) can now increase the site speed sample rate up to 100% to get full samples for page load time. Note that the processing limit of up to 10K per day or 1% of pageview hits (whichever is greater) still applies.

Source: http://analytics.blogspot.in/2012/03/measure-your-websites-performance-with.html

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Google Says Panda 3.4 Is ‘Rolling Out Now’

Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.

And they’ve taken the somewhat novel approach of using Twitter to make this announcement:

As the tweet above says, Google estimates that about 1.6 percent of queries are affected by this “Panda refresh.”

I’m calling this Panda update 3.4 primarily because we don’t know how substantial the update really is beyond the 140 characters that Google tweeted. We may update the headline later to call this 3.5 or possibly 4.0 if we learn more and a renaming is in order.

For more background on Google’s Panda updates, see the related articles below, which are listed in reverse chronological order. And if you’re completely new to learning about Panda, see our Panda: One Year Later infographic for all the background.

Source: http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444

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Google Will Need Time To Learn About How To Rank New TLDs

We recently talked about a post Google’s Matt Cutts made to Google+ discussing how Google will handle the new TLDs. He referenced a blog post talking about how the new TLDs will be “automatically favoured by Google over a .com equivalent,” which Cutts said is “just not true.”

He has now put out a new video talking about how Google will treat the TLDs, in response to the user-submitted question:

How will Google treat the new nTLDs where any Top Level Domain is possible e.g. for corporations eg. www.portfolio.mycompanyname regarding influence on ranking and pagerank?

“Well we’ve had hundreds of different TLDs, and we do a pretty good job of ranking those,” says Cutts. “We want to return the best result, and if the best result is on one particular TLD, then it’s reasonable to expect that we’ll do the work in terms of writing the code and finding out how to crawl different domains, where we are able to return what we think is the best result according to our system.”

“So if you are making Transformers 9, and you want to buy the domain transformers9.movie or something like that, it’s reasonable to expect that Google will try to find those results, try to be able to crawl them well, and then try to return them to users.”

“Now there’s going to be a lot of migration, and so different search engines will have different answers, and I’m sure there will be a transition period where we have to learn or find out different ways of what the valid top level domains are, and then if there’s any way where we can find out what the domains on that top level domain are,” he says. “So we’ll have to explore that space a little bit, but it’s definitely the case that we’ve always wanted to return the best result we can to users, and so we try to figure that out, whether it’s on a .com, or a .de, or a dot whatever, and we’ll try to return that to users.”

Source: http://www.webpronews.com/?p=125561

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How To Make A Mobile-Friendly Site, According To Google

Google has uploaded a video of a 30-minute talk from Google Engage For Agencies, about making mobile-friendly websites.

Google’s Shane Cassells discusses four benefits of the mobile web over apps: easier to find (through search, blogs, Twitter and links in emails), increased market size (impressions and clicks higher on mobile web than apps. anyone has access to your site), lower development costs (creating a mobile site vs. developing a mobile app), and it’s easier to maintain (if changes are made, you don’t need to upgrade because all users see is the newest version).



Make no mistake. Google wants you to build good mobile sites. You might say it makes it easier for Google to index mobile content. Late last year, Google introduced the GoMo resource site to help sites get mobile.

The site has a “GoMoMeter” to test your site. It shows you how your site looks on a smartphone, and provides a free report with personalized recommendations. All you have to do is enter your URL.

It also has a list of services you can use to get your site started, which you can view by service type, annual cost and timeframe. There are also various guides for agencies, advertisers and publishers.

Source:
http://www.webpronews.com/how-to-make-a-mobile-friendly-site-according-to-google-2012-03

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Digital Marketing 2012

Digital Marketing

In this era, the world is rapidly changing from analogue to digital. People are spending more and more time in digital content through their mobile phones, laptops, desktop computers and more. In this people has made our organization have a Digital marketing contest 2012 to create awareness amongst people who are called as digital marketers or online marketers. This is the keyword DigitalMarketingContest2012 and everyone is looking out for SEO techniques.

Why is digital marketing so important?

It’s important because it is not only a rapidly growing phase in the current marketing field, but it is the basement of the future marketing and it is clear that digital media will soon replace the traditional forms altogether.

People are moving at the back of digital methods of communication and marketing because they are faster, more versatile and practical. Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:

· Websites and SEO content

· Blogs

· Internet banner ads

· Online video content

· Pay-per-click (PPC) advertising

· Email marketing

· Social media marketing (Facebook, Twitter, LinkedIn, etc.)

· Mobile marketing (SMS, MMS, etc.)

So, why digital marketing?

First of all, digital marketing is now more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers within the fraction of seconds than that is done in TV ad or print campaign, and it reaches a wider audience.

But one of the main benefits of conducting your marketing digitally is that,the results can be tracked and monitored. Instead of doing an expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, so that we can plan more effectively for the next one. So now it’s high time to wake up and adapt to the new marketing climate.

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DigitalMarketingContest2012

Digital Marketing is the new era in the world of marketing in 2012. The world is going digital, be it online, mobile or laptops and businesses are making all the efforts to reach people through one of these mediums to become successful.

This has made our organization have a Digital marketing contest 2012 to create awareness amongst people who are called as digital marketers or online marketers. This contest has not only created buzz but also we can know about other forms of digital marketing apart from marketing online.

The contest in our organization is to rank for the keyword “Digitalmarketingcontest2012” and everyone are looking out for SEO techniques that makes this keyword rank on search engine result pages. The next one month should be interesting considering everyone looking for ways to make this keyword rank using different SEO tricks. Hopefully everyone will be focusing on white hat tricks and not black hat.

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Digital Marketing 2012

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let's consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Source: http://EzineArticles.com/6851750

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