Google Panda Update - Google changes how it detects site quality | DigitalMarketingContest2012

Today, the company finally put out its monthly list of algorithm changes for the month of March. While there’s not a ton of new Panda information, that update is referenced with just a bit more explanation than what was available before.

Here’s what the relevant Panda part of the post says:
High-quality sites algorithm data update and freshness improvements. [launch codename “mm”, project codename "Panda"] Like many of the changes we make, aspects of our high-quality sites algorithm depend on processing that’s done offline and pushed on a periodic cycle. In the past month, we’ve pushed updated data for “Panda,” as we mentioned in a recent tweet. We’ve also made improvements to keep our database fresher overall.

There’s that emphasis on freshness again.

There’s actually another entry on the list referencing site quality, that’s worth noting. This change goes by codename “Curlup”:

Improvements to processing for detection of site quality. [launch codename "Curlup"] We’ve made some improvements to a longstanding system we have to detect site quality. This improvement allows us to get greater confidence in our classifications.

In Google’s February list, the company mentioned another update to Panda, which made it more sensitive.
Source:
http://www.webpronews.com/google-panda-update-google-mentions-dependence-on-offline-processing-2012-04

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DigitalMarketingContest2012 Results

The Contest digitalMarketingContest2012 is about to end now. All are excited to know the result of contest but they will have to wait till Monday as we know result will announce on 16 April 2012. One month back there was a contest started called DigitalMarketingContest2012, In this contest everyone has to focus on this keyword and they had to optimize their blogs based on the keyword to rank higher in Google Search Engine. People are spending more and more time in digital content through their mobile phones, laptops, desktop computers and more. This is the keyword DigitalMarketingContest2012 and everyone is looking out for SEO techniques.

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DigitalMarketingContest2012

All SEO experts started heavy competition with the keyword of Digitalmarketingcontest2012. In this era, the world is rapidly changing from analogue to digital. In this people has made our organization have a Digital marketing contest 2012 to create awareness amongst people who are called as digital marketers or online marketers. People are spending more and more time in digital content through their mobile phones, laptops, desktop computers and more. This is the keyword DigitalMarketingContest2012 and everyone is looking out for SEO techniques.

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StumbleUpon Launches Facebook Timeline App - DigitalMarketingContest2012

StumbleUpon has launched a new Facebook Timeline app that integrates your two accounts in new, exciting ways. As with similar apps, the new app will automatically share what you like on StumbleUpon in addition to sites you submit, and new Stumblers and Channels you follow.

It’s a slick, seamless shortcut between finding fun pages that you StumbleUpon and then want to share with your friends on Facebook. Instead of having to copy the link from one browser tab and paste it into the Facebook update box in another tab, the app will automatically publish your StumbleUpon activity into your Facebook feed. What’s more is that the StumbleUpon app will aggregate all of your Stumbles into one group instead of displaying them one at a time. Ideally, you’ll get a better portfolio that summarizes your friends’ browsing interests.

Read more: http://www.webpronews.com/stumbleupon-launches-facebook-timeline-app-2012-04

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SEMPO Hyderabad Meetup 2012 - SEO and Search Marketing Event - DigitalMarketingContest2012

SEMPO Hyderabad 2012 - Evolution of Digital Marketing and Optimization

SEMPO Hyderabad Meetup is a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about online advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion, and aims to explore the present state and evolution of Digital Marketing and Optimization.

When & Where?

The event is scheduled on the 19th of April 2012 in Hyderabad, and will be held in Cognizant Hyderabad.

KRIDA Auditorium,
Cognizant Technology Solutions,
4th Floor, Phase 2, DLF Towers,
Gachibowli, Hyderabad,
Andhra Pradesh,
India

For more details, please contact Venkat Reddy (0 98482 92850)

Who is organizing ths meetup?

This meetup is organized by SEMPO India Chapter.

About SEMPO

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.

Speakers & Agenda

SEMPO Hyderabad 2012 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speechs will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.

Cost – SEMPO Hyderabad 2012

Free entry for SEMPO.org members.
For non-members, Rs.400 per person. It’s a door donation to meet the expenses towards lunch and logistics.

For more details – visit SEMPO Hyderabad website- http://www.sempo.in/hyderabad2012

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Should You Block Google From Crawling Your Slower Pages? - DigitalMarketingContest2012

Google’s head of web spam, Matt Cutts put out a new video discussing site speed’s impact on rankings. This is not the first time Cutts has addressed the issue, but it’s a somewhat different take than we’ve seen before, as it’s in direct response to the following user-submitted question:

You mentioned that site speed is a factor in ranking. On some pages, our site uses complex queries to return the users request, giving a slow pagetime. should we not allow Googlebot to index these pages to improve our overall site speed?

“I would say, in general, I would let Googlebot crawl the same pages that users see,” says Cutts. “The rule of thumb is this. Only something like 1 out of 100 searches are affected by our page speed mechanism that says, things that are too slow rank lower. And if it’s 1 out of a 100 searches, that’s 1 out of roughly 1,000 websites. So if you really think that you might be in the 1 out of 1,000, that you’re the slowest, then maybe that’s something to consider.”

“But in general, most of the time, as long as your browser isn’t timing out, as long as it’s not starting to be flaky, you should be in relatively good shape,” he continues. “You might, however, think about the user experience. If users have to wait 8, 9, 10, 20 seconds in order to get a page back, a lot of people don’t stick around that long. So there’s a lot of people that will do things like cache results and then compute them on the fly later. And you can fold in the new results.”

“But if it’s at all possible to pre-compute the results, or cache them, or do some sort of way to speed things up, that’s great for users,” Cutts says. “Typically, as long as there is just a few number of pages that are very slow or if the site overall is fast, it’s not the kind of thing that you need to worry about. So you might want to pay attention to making it faster just for the user experience.But it sounds like I wouldn’t necessarily block those slower pages out from Googlebot unless you’re worried that you’re in one of those 1 out of a 1,000, where you’re really, really the outlier in terms of not being the fastest possible site.”

In November, we referenced another video Cutts did talking about page speed, where he also dropped the “1 out of 100 searches” stat. He said basically not to overly stress about speed as a ranking factor. Both the new video and that video were actually uploaded to YouTube in August, so this advice is already older than it appears. Today’s video, however, was just made public by Google, so it stands to reason that the advice from the company remains the same.

Source: http://www.webpronews.com/should-you-block-google-from-crawling-your-slower-pages-2012-03

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Measure your website’s performance with improved Site Speed reports - GA

In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.

Site Speed Overview Report
The Overview report provides an at-a-glance view of essential information for measuring your site’s page loading metrics: Avg. Page Load Time by Browser, Country/Territory, and Page. Plus you can compare your site’s average performance over time to forecast trends and view historical performance. All of these tools can help you identify where your pages may be underperforming and adjust so more visitors land on your site instead of waiting in frustration or leaving.

Previously there was only one Site Speed report, this has been renamed to “Page Timings”. On the Page Timings report, you can view your site's load times in three ways: use the Explorer tab to explore average load time across dimensions, use the Performance tab to see how the load times break down by speed ranges, or use the Map Overlay tab to see how the load times breakdown by geography.

Speed metrics available in Intelligence Reports & API
The technical metrics included in the Page Timings report were launched a couple of months ago. So we’ve been working hard at making these metrics available in more of your favorite Analytics features. We’ve updated the Intelligence Reports to include the average site load times and all the Page Timings metrics. Now you can create custom alerts based on site speed metrics such as Avg. Page Load Time, Avg. Server Response Time. And view site speed metrics in the Analytics API and Custom Reports.

Site Speed Sample Rate
Small sites (<10K visits per day) can now increase the site speed sample rate up to 100% to get full samples for page load time. Note that the processing limit of up to 10K per day or 1% of pageview hits (whichever is greater) still applies.

Source: http://analytics.blogspot.in/2012/03/measure-your-websites-performance-with.html

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